UK travel company unlocking customer data with industry-leading personalization platform
As the market grows, with the percentage of Britons taking a UK-based break at 72% in 2017, Away Resorts are perfectly placed to take advantage of this rise in ‘staycations’. The company therefore have ambitious growth plans and want to use Qubit Pro to increase conversions, reduce bounce rates and increase the bookings online vs. call center ratio.
Targeting experiences to segmented visitors is key to ensure that each and every customer interaction online becomes as relevant as possible. With Qubit Pro, the company will gain a deeper, more intelligent understanding of their visitors and be able to precisely match those visitors with appropriate, targeted personalizations. The company will also be leveraging the Qubit team’s extensive travel industry knowledge, gained through working with leading organizations like Emirates, NH Hotels and Jet2.
“Away Resorts have seen significant growth since founding and it’s exciting to be partnering with the company as they embark on the journey towards personalization at scale,” said Graham Cooke, CEO of Qubit. “The UK travel market is growing and being able to create online experiences which get you closer to existing customers, and ensure relevancy with new website visitors is something the Qubit Pro platform is set up to do. I look forward to tracking the results of the Away Resorts partnership.”
 ABTA’s Annual Research – Holiday Habits Report 2017 – https://abta.com/tips-and-latest/reports-and-trends/holiday-habits-report-2017
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Topshop, Thomas Cook, Shiseido, Ladbrokes Coral and Emirates are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.
For more information, please visit: http://www.qubit.com