London 5th January 2016: Artesian Solutions, the innovative developer of customer engagement software, announced today that MADTech entrepreneur Rod Banner has been appointed to its Board of Directors. Artesian is the world’s most powerful customer engagement solution for B2B sellers; enabling commercial professionals to uncover smart ways to find new customers from big data, engage with them in new ways, and revolutionise how they measure the success of their sales behaviour.
Rod founded Banner Corp in 1984 and is currently an agent of change at 3LA, the part-tech, part-strategy, and part-consultancy business he founded to help organisations and agencies grapple with the opportunities afforded by social media and marketing automation. Rod coined the phrase ‘MADTech’, the confluence of marketing, advertising and technology, and has invested in businesses specialising in helping marketers deploy the right tools and strategies to harness data-driven insight and deliver unique customer experiences.
“We welcome Rod to the board,” said Andrew Yates, Founder and CEO of Artesian Solutions. “He brings us valuable hands-on experience of building and developing brands, as well as ideas for further enhancing and growing our market-leading customer engagement solution.”
Andrew continued: “There are some very obvious synergies between Rod’s thinking and ours. Just as MADTech is disrupting traditional marketing, Artesian is doing the same in the B2B sales space, working to help businesses find new ways to connect with customers and engage them in real-time, relevant conversations. A collaborative approach, whereby marketing and sales work together to utilise the latest technologies and strategies to enhance customer engagement, is a very compelling proposition and something we look forward to building out with Rod.”
“I am very excited to be working with the Artesian team,” said Rod. “Artesian is taking clever technology and helping connect customers and businesses in new ways. I look forward to helping Artesian extend its leadership role in the social selling space, as well as exploring opportunities to expand into new markets.”
He continued: “The worlds of sales and marketing are completely changed thanks to social media. Today both of these functions succeed best when they adopt new behaviours and ways of working that get them closer to the customer and engaging with them in meaningful ways. I am delighted to be a part of a business that is leading the charge into this new era.”