New mobile CAPI solution lowers costs for regional research and feedback programmes
London, UK and Oslo, Norway and New York, New York: 9 April 2015: Confirmit has developed a new personal interviewing solution that opens up new market opportunities for organisations running regional and global field-based Market Researchand Voice of the Customer programmes. CAPI (Computer Assisted Personal Interviewing) for Android enables businesses to take advantage of the accessible price point of Android devices when conducting sophisticated, interviewer-led research and feedback programmes without compromising survey quality.
Terry Lawlor, EVP Product Management at Confirmit, explained: “CAPI for Androidprovides a huge opportunity for MR organisations and enterprises alike to conduct field research using a highly cost-effective and efficient channel. Surveys that are authored using Confirmit Horizons can now be deployed on Android devices without any changes and using the full power of Horizons surveys. The CAPI console is available in 42 languages, including Chinese and Japanese, enabling easy deployment for multi-region or remote programmes that need to be deployed in multiple languages.”
Confirmit CAPI for Android supports the full range of question types available in Confirmit Horizons, including multimedia support, such as image capture, providing a rich and powerful interviewing experience. It also adds a deeper level of validation to survey responses, thanks to the ability to capture location and gather instant feedback at the point of experience.
Sean Regan, Head of Global Operations Technology at GfK, a long standing user of Confirmit Horizons and Confirmit CAPI solutions, commented: “Confirmit has always demonstrated a clear and strategic understanding of market needs. The introduction of CAPI for Android is no exception as it answers a real demand for accessible electronic interviewing solutions. We are existing users of Confirmit CAPI for Windows, and the ability to run highly sophisticated surveys on Android devices will be a great benefit to us in many regions around the world, particularly in remote and developing markets, as our business expands and consolidates globally.
“The comprehensive local language support will allow our regional field teams to blend vital global insights with local market intelligence. In addition, the ability to capture location and images through the surveys will add the richness of data that our clients increasingly demand.”
Confirmit CAPI for Android is an interviewer-based App that can be downloaded to any Android device and then used by interviewers to conduct surveys without needing an Internet connection. It is built on the Confirmit Horizons solution which allows organisations to author a survey once and then deploy it across multiple channels. As with all Confirmit solutions, it offers a totally secure console log-in and secure and encrypted storage of response data.
Confirmit CAPI for Android is immediately available to Confirmit Horizons clients.