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Acronis Becomes Official Data Backup and Storage Partner of Manchester City Football Club

Dubai, UAE, 27 November 2018 — Acronis, a global leader in hybrid cloud solutions, announced a
global technology partnership with Manchester City Football Club. As part of the partnership,
Acronis will help the Club to enhance and develop its data backup and storage capabilities.

In top flight football, teams rely on data to review their own performance and analyze the
opposition. Developing a winning game plan involves meticulous analysis of many key elements,
including passes, touches, set piece goals, player heat maps, and much more —which are studied
before, during and after every match in order to get that vital competitor edge over the opposition.

Partnering with Acronis, the reigning English Premier League champions will be able to significantly
optimise data management. Having all data, applications, and systems efficiently backed up and
ready to be restored, will open new opportunities for what can be done with all available data,
helping the club to reach new goals.

“At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for
high-pressure, digitally intensive environment. We are proud to partner with this great club and look
forward to our joint projects in the future. We are confident this partnership will benefit Manchester
City, Acronis, and all our partners and customers,” said John Zanni, President of Acronis.

Technology, data in particular, is increasingly important to teams in this ever-developing digital age.
So much so, that during the days leading up to important matches, data is available through iPads in
the Manchester City locker room so that players can review historical data with their coaches and
make last-minute adjustments to the playbook. It is also vital for the team to analyse data in their
post-match analysis.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are
delighted to announce this new partnership with Acronis. A football club like Manchester City has a
huge volume of data – covering everything from our players and fans to the day to day operation of
our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and
backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies
and we look forward to working with them as our partnership progresses.”


Acronis Foundation

As part of the partnership agreement, Manchester City will explore ways to work with the Acronis
Foundation.The foundation provides equitable education around the world through building schools
in developing countries. Created in honour of Acronis’ 15-year anniversary and the company’s
founding principle that all evils are caused by insufficient knowledge, the Foundation supports

initiatives designed to stimulate education to gain and protect knowledge around the world. Further
details of how Manchester City and the Acronis Foundation will work together will be announced as
the partnership progresses.

About Acronis

Acronis sets the standard for cyber protection and hybrid cloud storage through its
innovative backup, anti-ransomware; disaster recovery, storage, and enterprise file sync and share
solutions. Enhanced by AI-based Active Protection technology, blockchain-based authentication and
a unique hybrid-cloud architecture, Acronis protects all data in any environment, including physical,
virtual, cloud, mobile workloads and applications. Founded in Singapore in 2003, and incorporated in
Switzerland in 2008, the company is trusted by more than 5 million consumers and 500,000
businesses worldwide, including 79 of the top 100 most valuable brands.

About Manchester City Football Club

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West
Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the
European Cup Winners’ Cup, five League Championship titles, including three Premier League titles
(2012, 2014, 2018), and five FA Cups. Manchester City is one of eight teams comprising the City
Football Group which includes New York City FC, Melbourne City FC, Yokohama F. Marinos, Club

Atlético Torque and FC Girona.

Under manager Pep Guardiola, one of the most highly decorated managers in world football, the
Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a
spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the
wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art
performance training and youth development facility located in the heart of East Manchester.
Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester
City Women’s Football Club and the Elite Development Squad train on a daily basis and play their
competitive home games. For more information, please visit

For more information, please contact:
Micheline Kassis
BEYOND Marketing Communications
Telephone:   +971 4 4430515

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