Adrian Taylor and Stephen Dallas join A10 Networks with a focus on expanding channel and driving sales
Adrian, an established sales leader with over 25 years’ experience in developing global and multinational accounts, across a wide range of emerging networking technologies, will be responsible for driving growth through direct customer engagements as well as leveraging channel, service provider and technology partnerships. Stephen, who has 20 years’ experience of working in the IT industry in UK and EMEA, spanning service provider, enterprise and channels, will be responsible for growing revenues through A10’s EMEA partners and supporting customer go-to-market initiatives in EMEA.
Commenting on his appointment Adrian Taylor says; “I’ve been accountable for creating, leading and executing a software sales transformation strategy for multiple networking vendors and this is what attracted me to A10 Networks as it transitions to deliver cloud, security, digitalisation and 5G to the market. It is a disruptive player and I thrive on working in this type of environment. There is an established customer base, great partners and a solid infrastructure that I can leverage and build out.”
Adrian Taylor joined Cisco in 2000 working in the service provider team where he always looked to challenge the status quo, an approach which quickly elevated him to regional sales manager and then head of Cisco’s channel partnerships for the Middle-East and Africa. In 2006, as Cloud Computing started to emerge, Adrian headed up a strong Cloud push for Cisco in EMEA markets. Adrian has since been in senior management positions, responsible for driving software sales growth and transformation strategies for networking vendors and is looking to take this knowledge to drive change and find new and disruptive routes to market at A10.
Stephen Dallas has proven experience creating strong partnerships across EMEA, having started his career at Scom before moving to Cisco where he held various channel leadership and sales roles. Stephen spent 9 years leading indirect EMEA channel sales and working with distribution and tier 2 partners. He led the launch of Cisco’s new Hyper Converged and Software Defined Storage platforms in EMEA, part in thanks to the strong EMEA sales and channel teams that he built. At A10 Networks, Stephen will be responsible for creating and delivering new initiatives to strengthen channel relationships that lead to new customer acquisition through partner recruitment and enablement.
“A10’s ability to capture major market transitions affecting our customers such as digital transformation, moving to a cloud strategy, enhancing security and creating a more application-centric infrastructure was what made me want to join the company,” says Stephen Dallas. “There are exciting customer and partner developments on the horizon at A10 Networks and this will give me the opportunity to put into practice what I learnt during my 15 years at Cisco. A10 has a superb reputation in the market for the quality of its products and I am looking forward to developing new partner relationships as well as building on the great partner ecosystem we already have in place.”
This announcement comes on the back of the appointment of Anthony Webb, Vice President of Sales in EMEA earlier in the year and also as A10 expands its offices in the Thames Valley, tripling in space and size in order to continue to grow and build the EMEA team.
If you are interested in a briefing with either Adrian or Stephen please contact A10networks@c8consulting.co.uk. Alternatively please call Joshua Goldie on 01189497739.
About A10 Networks
A10 Networks (NYSE: ATEN) is a provider of intelligent and automated cybersecurity solutions, providing a portfolio of high-performance, secure application solutions that enable intelligent automation with machine learning to ensure business-critical applications are secure and always available. Founded in 2004, A10 Networks is based in San Jose, California, and serves customers in more than 80 countries with offices worldwide. For more information, visit: www.a10networks.com and @A10Networks.
The A10 logo and A10 Networks are trademarks or registered trademarks of A10 Networks, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.
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