With human attention span falling below the goldfish’s 9 second mark and hitting the all time low of 8 seconds, businesses are looking for ways to keep their audience engaged. Visuals are a great way to do that especially videos. According to McQuivey’s Forrester study, One minute video is worth 1.8 million words. That’s how powerful video can be. That is the reason why they are so popular.
In fact, videos will account for 82% of all internet traffic by 2021, as predicted by Cisco. According to Mobile Video industry Council, 90% of all traffic on 5G networks will be mobile video. Human brain also processes visuals faster than text and designed to absorb information through visuals. In addition to this, videos can improve retention and show your product and services in action. If that is not enough to convince you, then here are some of the reasons why you should create an animated video for your business.
1. Convey Complex Messages in Simple Way
Just like infographics and other visual content, videos can simplify complex concepts and make it easy for the target audience to understand and absorb. Animated videos can be a lifesaver for business that has complex products and services which are harder to explain otherwise. By using characters in your animated videos, you can build trust and increase retention.
2. Gain a Competitive Advantage
Animated videos have been around for quite some time now but still very few brands leverage it in the way they should. This means that there is little to no competition in animated videos industry. If your business operates in a less competitive industry, there is also a possibility that your direct competitors might not be doing it. If you can create an animated video that is unique and strike a chord with your target audience, your animated video can go viral and stand out from the crowd.
3. Get Higher Engagement
When we are kids, we are fascinated by cartoons. Did you know why? Because it is also a form of animated video. Animated videos can not only grab your attention, keep you engaged and help you build an emotional connection with the viewer by evoking emotions. It can also help act as an icebreaker and help you start a conversation with prospects because it persuades the viewers to follow up by evoking curiosity about what’s next.
4. Cost Effective to Produce
Gone are the days when producing animated videos can cost you an arm and a leg. Thanks to powerful hardware and software at our disposal these days, creating an animated video is as easy as one two and three. Unlike live action videos where you need expensive equipment, suitable location and actors, animated videos can be created with affordable online tools. Get a subscription from any of the animated video creation tools such as GoAnimate and you are literally good to go.
5. Compatible with Mobile Devices
With mobile devices outnumbering humans on earth and mobile internet users surpassing desktop internet users, future is mobile. Animated videos are fully compatible with mobile devices, thanks to mobile app developers. This means that viewers can watch your animated videos even when they are on the move. Animated videos are not resource hungry either. They are lightweight and loads quickly as compared high definition videos. Users can easily download and stream animated videos even on slow internet connections.
6. Extend Social Media Reach
Is your social media page filled with text-based content? If yes, then it is time to add some more color and personality to it by creating and uploading some animated videos. Believe me, your followers will thank you for that. On the upside, it increases your brand awareness, extend your reach and get more shares, likes and comments as compared to traditional text posts. Social media users love to watch and share videos and if your video impress them, they will share it with their friend’s circle. This will help you get your video in front of more people.
7. Improve Search Rankings
Have you seen the search engine result page lately? If you have then you might have noticed that there is a decline in organic search results and increase in rich snippets, knowledge graphs, videos and paid ads. If you optimize your animated video in the right way, your animated video can be featured in top search results.
Imagine the boost this will give to your business. It will not only get more clicks and views, but it can also drastically improve your brand awareness and conversions in the long run. Make sure that the animated video is short and relevant. People love to watch short videos due to shortage of time.
Which of these reasons forced you to create an animated video for your business? Let us know in the comments section below.
Irfan Ahmed is a digital strategist at digital marketing agency. He has 11+ of experience in the I.T industry & he is a guest blogger on various websites. He have proven skills with portfolio. Irfan worked with various other brands and created value for them.