According to statista, there are over 2.7 billion smartphone users pan globe. With such a big market, there’s no denying that the app industry is thriving. But how many apps make it for a longer time in the user’s mobile?
In today’s age, invoking users to download your application isn’t tough. The most tedious task is to convince them to keep your app until eternity.
App abandonment is rampant in recent years, and once a user loses trust in you, chances of him getting back are slim.
It goes without a saying that existing customers are easy to retain than acquiring new customers.
So if you’re looking to boost the retention rate of your mobile phone, you must follow these tips.
Tips to Increase Mobile App Retention
Know Your Audience
This is where most mobile apps fail. An app that is made for purchasing tickets should be used for that purpose and not for food delivery.
Run a survey and vet your target audience’s age, gender, demography, preferences, etc. This will help gauge your mistakes in retaining your users.
By knowing your audience inside out, you’ll be able to build an app that not only delights your customers buys also builds your brand voice.
Along with that, understand user behavior. If you want to boost the overall retention of your app, you need to know how your audience interacts with your app.
Why are they discarding it? Who are your loyal customers, and what makes them continue your services?
When you’ll do a detailed analysis of your app development process, keeping these points in mind, you’ll have a better idea about retaining your customers.
Easy Sign-Up Process
A majority of an audience will uninstall your app in a minute if they find your app’s “sign up ” process lengthy or uninviting.
On the other hand, Receiving Name, Email id, and phone number might not be enough for some apps; you need to make sure that all additional information can be accessed in the least amount of clicks possible.
Also, apps that require more information have options to sign up directly from Facebook or Google, which reduces the user’s time in answering necessary information.
Some apps serve too many options on the home page. On the other hand, some apps provide little to no options. Both situations are enough for users to uninstall your app.
It’s said that “when in Rome, do as the Romans do,” in the same way, “When you serve any customer, think like the customer.”
Avoid Too Many Ads
Imagine you saw an ad on one platform, you saw the same ad on another platform. The same ad appears to you again and again, and you get tempted to open the Ad.
Now imagine a situation where you see too many ads. You get frustrated and decide never to return to that app.
There’s no denying to say that ads are placed to generate income as most of the time, the installation of an app is free. But too many ads can attribute to the loss of a potential client.
Serve Fresh content
You might be familiar with the concept of marginal utility. Excess of anything reduces the attraction towards that thing.
To keep your customers engaged and keep coming back to you, you need to provide fresh content.
For boosting engagement rate on your app, Use push notifications instead of email.
It’s more useful compared to sending emails as:
- Push notifications have more visibility.
- The number of clicks on emails is lesser than the number of leads through push notifications.
Ensure the Awe-inspiring User Experience
You think the customer buys a movie ticket to watch a movie, but he could watch movies at home too? Then why does he invest his time and resources to go to a movie theatre?
The answer is he comes to the theatre not to watch a movie but to experience it. He is paying an amount to feel the ambiance, which otherwise isn’t possible.
In the same way, a customer never buys a service; he buys an experience. You need to create an experience that retains your customer as well as makes them your brand advocates.
User retention is not a buzzword. It attributes to your brand value and primarily impacts your company’s growth.
You can only boost your mobile app’s retention rate when you’re providing an excellent user experience that adds value to their life.
Understanding a user’s psychology and segmenting them helps in designing an app that is loved by all.
Although there’s no one-size-fits-all solution approach when it comes to mobile app retention, the tips mentioned above are tried and tested by numerous experts and app makers.
So, what are your go-to techniques for retaining users from a mobile app? Do let us know in the comment section below.
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, a Android App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT & Blockhain. An iOS App Development Company, eSparkBiz, grows with his vision.
Web URL: https://www.esparkinfo.com/