Daily Archives: 10 June, 2011
Indian People want better speed at lower costs: will LTE successful in India”.
By: Engudam. S
Data requirement in 2G has doubled. The user does not care who the carrier is, whether it is 2G 3G or LTE.
Everything boils down to APRU’s and given the Indian mindset for the value, I think this is the biggest challenge we have. We are very creative when it comes to cost reduction and there is plenty of competence available in the system. The key thing is how to bring the revenue up.
It is better to look at the micro economic picture. As a country we are getting younger and the youngsters are using data in a big way. This is going to happen to the 60 percent of the people who are below 30 years of age. This is also a big opportunity and a big challenge. There is also allusion to the fact that nobody cares for the technologies; 2G, 3G, LTE or what might come beyond that.
Mobile VAS USD $130 Millions By 2015: India
By: Engudam. S
With broadband wireless access and 3G network roll outs, the mobile value added services market is expected to generate over USD $ 130 Million (Rs 55,000 crore) in the next four years.
According to the Market Expert Analysis report titled — Value Added Service: The Next Wave — it is now time for India to evolve from the well established mobile messaging and commoditized voice play to focus on customer segmentation based data play.
